e business: December 2007

E-Business: Domain Names - Wrong Faith

Ian McMillan registered the internet domain name TrivialPursuits.net and won the right to continue using it, after a challenge from Horn Abbot, the makers of the board game, failed to stop him using the domain name. The makers of the Trivial Pursuits board game failed to obtain the TrivialPursuits.net domain name from the person who said he registered the name to lament life's loss of individual creativity.

This decision has gone against the long established principle that once a brand is "well known", the Uniform Dispute Resolution Policy (UDRP)1 part of the World Intellectual Property Organisation (WIPO), would be able to effect the transfer of the name. However, in this case, the panel was unclear about the intentions of the respondent, and his motive for registering the domain name. The panel did not believe that there was enough evidence to support an application for bad faith activity on behalf of the respondent.

Respondent Ian McMillan informed the WIPO panellist that he bought the name with with the intention of creating a website dealing with "the 21st Century's unique trivial pursuits, specifically the fact that most aspects of life now involve a commodity as opposed to individual creativity, from sex to salvation via surgery and sweeteners". Currently, the site is only one page long, and refers to the WIPO case as "a fine example of a quite unnecessary and utterly trivial pursuit," adding that more content will be added, "but at the convenience of my lazy nature."

There was little evidence of bad faith found by the panel, although McMillan does not appear to have intention of using the website.

Comment: Usually in cybersquatting cases where there "is no use of a sign in the course of trade" plus difficulty in establishing trade mark infringement or passing off, the UDRP approach is the recommended recourse as it is far cheaper and sometimes quicker.

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E-Business Cards

Ebusiness cards can hold the same content as a compact disc ROM, but will fit in a wallet. The capacity of an Ebusiness card is approximately 35Mb compared to the 700Mb of a CD ROM. An ebusiness card can be used instead of using a regular business card, or it can be sent via mail as an information sheet. The card can hold a gist of services that the cardholder's business offers, and can also hold a copy of the cardholder's website.

Ebusiness cards connect to online resources such as a website or a videotape, and permit the user to launch an e-mail. E-Business Cards are a new and revolutionary way to allocate or disburse small or large amounts of information, presentation, pictures, archives, forms, video, websites and other types of multimedia. E-Business cards provide the user with a cheap and reproducible marketing tool, and can be used in combination with other marketing tools. When the designing of an E- business card is finished, it can be reproduced in large numbers.

Ebusiness cards are revolutionizing information technology, providing a cheap and hassle free way to give information anywhere around the world at anytime. Another major advantage that these cards provide is that they are cheap compared to normal business cards and do not require the set-up and printing fees like a normal card.

Ebusiness card allow the user to post a hyperlink on the card itself, and this makes it easier for the person who is reading the card to access the cardholders website. This is important because a hyperlink can cut down the searching time required for a person who wants to access the cardholders website.

Other advantages include delivery of resumes, files and pictures, small videos, newsletters and brochures. These cards are multipurpose devices that help in the expansion of business activities in a way that was unfathomable only a decade ago.

Oracle E-Business Suite: XML Publisher

n 2004, Oracle has delivered a new tool for developing reports on Oracle Applications. It was named Oracle XML Publisher and it is available within the technology stack of the E-Business suite (sometimes also called Oracle Financials).

Most of the companies that utilize Oracle Applications as its ERP system have a long backlog list of reports to be constructed. Oracle has delivered this tool for helping organizations on this issue. Using this tool, users can create a template of the reports layouts using a set of familiar desktop tools such as MS Word and Adobe Acrobat or instead of creating, a user can just enter a template, such as a Government PDF form. The data is still handled by the E-Business suite, but now users can design and control how the report outputs will be presented using a familiar desktop application.

The classic approach to create reports was to combine 3 components: Data Logic, Layout and Translation in a single file what makes it very inflexible. Even a simple change on the layout of a report, a new report file has to be generated with all components. With this new product, just a minor change on template file is necessary. The picture below shows how the three components are treated separated by the XML Publisher at the design time, and at runtime they are brought back together by XML Publisher to generate the final formatted output. XML Publisher allows user to choose the output format of the report. The most common formats are PDF, RTF, HTML, Excel, XML, EDI and EFT. This tool also has a delivery service where users can choose what they want to do with the report. Using this service, it is possible to send the output directly to an email address, to a printer, to a fax or to a WebDAV server.

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E-Business: Domain Names - Wrong Faith

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Oracle E-Business Suite: XML Publisher

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